My job was to create a Judge Judy campaign for 5 CBS Television Markets - Los Angeles / Boston / New York / Chicago + San Francisco.

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Inspired by the 1994 Rolling Stones video "Love Is Strong" I thought larger than life Giant Judy walking through "her" city could be fun and visually stand out while getting the biggest bang for my production bucks.

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I had a quick turnaround time for all of the deliverables.

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I asked my creative teams in those 5 markets to shoot assorted angles of video and backplates matching the given storyboards with assorted vantage points. Worm Eye view / Iconic rooftop architecture / something to step over, etc.

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I also needed a small list of additional shots to help feature the city identity.

A wide establishing shots of each city (Skyline or Aerial).

A stimulus / reaction shot like birds or pigeons being startled.

Needed a wide shot of something iconic that Judy would "Step over".

Directed them to get shots of people looking / pointing to the sky in awe or wonderment / Smiling and NEVER FRIGHTENED.

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I flew to Los Angeles and had a huge green screen cyc set up inside CBS Television City and I had a small window of time with Judge Judy to direct her.

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Each shot had to work with the limited set up time and what I needed Judy to do for the shot list.

Close up of her walking / strolling.

Wide shot.

Frontal Wide / Head to Toe Walking.

Close up of her walking towards camera / legs + shoes "stepping over something" and her closing line with audio.

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The spots came together / I worked with my old friend Craig Tozzi of 2000Strong for compositing Judy's green screen shots onto the supplied backplates and rotoscoping the assorted frontal elements.

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Tozzi to bring the entire project to life and added flocks of birds, keyframed shakes to the BOOMs of her steps + soft lens flares in the sky when needed.

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Tweaked the Coloring to mute it all down and get all 5 spots looking uniform.

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All parties involved were happy with the results.

Judy called me at home and left me a message to say how excited she was to see it on air   : )

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