I loved working on this campaign. I helped to create 12 final spots over 4 years for the UK / USA + South Africa.

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Helvetica® type needed to animate and interact with personality.

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Use of my favorite tri-tone color combo of Red / Black + White.

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Each spot had a little theme and within each scene the signature KOTEX® red dot had its own personality that interacted with the word or shapes of the typeface.

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100% Graphic approach / few elements on the screen at a time / kept it sparse / used depth of field.

Posted a Montage example

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