My job was to rebrand and introduce the new CHEVY® Mobile Weather Lab. First thing to do was to design the wrap of the truck itself. The new skin or design tied into the new look of WCBS redesign using Blue / White + Gold and with client approval we were ready to go.

The design will be utilized in most of the 14 CBS TV Markets so the design needed to be modular by simply swapping out the vector artwork of the city skylines and their station logo / url.

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The commercials were next on the list and I was able to negotiate and get the new Meghan Trainor hit song "Me Too"  as one of our Chevy® Music videos.

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We hired Owen and his Porsche Cayenne Turbo V8 520HP / with a mounted "Ultimate Arm" through our friends at Action Camera Cars 

And on a clear crisp Sunday morning we hopped into the Porsche and were zipping around New York City with a 2 car police escort on a predetermined route shooting 360s and flying around the CHEVY® Mobile Weather Lab

Erik from Fighting Ghosts was our project DP / pulling focus / Iris + Zoom

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I took the footage to Company3 for a color correct session accentuating one batch of video for the Trainor song and desaturating another set of shots for a wintery snow spot

Editing my finals with JK Carrington at Suite Spot NYC

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Click here for a behind the scenes sizzle reel

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This link has both final spots. Enjoy!

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