Reebok approached CHARLEX to complete + deliver a :30 second spot the next day in time for the NBA Finals.

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My fourth year at CHARLEX + this was the first time I did a no sleep marathon like this.

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Flame artist Kevin Matuszewski and myself worked 36 hours straight to design + animate + make client revisions + deliver this gritty spot featuring MVP Alan Iverson.

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I scanned some paper textures / rotoscoped a handful of approved NBA® clips and stepped framed them for the final effect.